01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed https://jaipurkurti.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
1 Critical
4 Important
0 Opportunities
What We Analyzed
- UX & Conversion Design5 findings
- Performance & Speedvs 3 competitors
- Technology & App StackPlatform + 7 apps
- Industry BenchmarksFashion & Apparel
Pages Analyzed
- Homepage2 findings
- Collection Pages1 findings
- Product Pages (PDP)2 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel stores
Add a clickable Shop Now button to the hero banner — all 5 rotating slides link only via a full-bleed image with zero visible CTA text
Jaipur Kurti — Mobile
Libas — Mobile
Observations
- The homepage hero is a 5-slide auto-rotating carousel (Sarees/'Timeless Grace', 'Happy Raksha Bandhan', 'Workwear that works for you', and more) — every slide checked live has decorative headline text over a photo, but no button element with action copy.
- The entire hero image is wrapped in one large link to a collection page, so a tap anywhere 'works', but there is no visual affordance telling the shopper where the tap will take them or that it's clickable at all.
- Two of the slides even carry strong supporting copy (USP icon rows, festive messaging) that would justify a real CTA button, but neither converts that into an explicit 'Shop Now'/'Explore' action.
- The hero occupies the entire first screen on a 390px-wide phone — the highest-visibility real estate on the homepage — so an unclear CTA here costs engagement before the shopper even reaches the category grid.
Recommendations
- Add a high-contrast button (e.g. 'SHOP SAREES', 'EXPLORE WORKWEAR') to every hero slide, matching the specific collection each slide promotes.
- Keep the full-image tap target for forgiving UX, but layer the button on top so the CTA is visually explicit, not just implied.
- A/B test button copy per slide (festive vs. workwear vs. everyday) since each slide currently targets a different shopper intent.
Surface the offers you already run in a top announcement bar — the homepage's top strip sells retail credentials, not a reason to buy today
Jaipur Kurti — Mobile
Libas — Mobile
Observations
- The full-width strip at the very top of the homepage is spent on brand credentials — “Since 2012 : Retail Presence : Shoppers Stop : TRENDS : CENTRO : AVANTRA : & 250+ MBOs”. That is strong authority, but it carries no offer, no urgency and no reason to act today, and it occupies the highest-attention slot on the page.
- Below it the hero carousel advertises a festive collection (“Celebrate Every Tradition”, “FESTIVE COLLECTION”) with no discount, coupon or deadline attached. Sweeping the full homepage in both directions surfaced no promotional bar anywhere — the only price-related text on the page is the “SALE PRICE” label on individual product cards.
- The offers do exist, they are just held back until much later in the journey: the PDP carries a “Best Offers” block (a Razorpay “EXTRA 5% OFF (Max. ₹300) on orders above ₹999” plus a prepaid-order offer) and the cart applies a Flat 350 OFF coupon. A visitor who bounces from the homepage never learns that any of it exists.
- Libas runs a live “Flash Sale Ends In” countdown bar above its header, plus a second ticker carrying “₹200 OFF | CODE: SALE200 | BUY FOR MIN. ₹2499” — so the offer, the code and the deadline are among the first things a visitor reads.
Recommendations
- Move the strongest existing offer into that top strip, or into a second bar directly beneath it — the Razorpay prepaid discount is already funded, so this is a surfacing change rather than a new promotion.
- Rotate two or three messages (offer, shipping and returns promise, festive edit) instead of a single static line, so the slot keeps earning its position.
- Keep the retail-presence credential, but pair it with a deadline where one genuinely applies — festive demand in this category is date-bound, and a real deadline is what turns an offer into a reason to buy now.
Show color swatches on all product cards so shoppers compare 3+ shades without opening each PDP — currently only size pills appear on Suit Sets cards
Jaipur Kurti — Mobile
Biba — Mobile
Observations
- Every product card on the Suit Sets collection shows a SAVE% badge, a wishlist heart, strikethrough MRP + sale price, and a row of size buttons (S/M/L/XL/XXL) — but zero color swatches anywhere on the card.
- Checked across multiple rows of the live grid (scrolled through 10+ cards): the pattern is consistent — size-pills-only, no color circles.
- Many of the suit-set styles shown are available in 2+ colorways (confirmed on individual PDPs), so the collection grid is hiding real variant choice that would otherwise pull a shopper deeper into a specific listing.
- This is an industry-specific gap for fashion: color is typically a bigger purchase driver than size at the browse stage, since size is personal and known, but color needs to be seen to be chosen.
Recommendations
- Add small color-swatch circles below the price on each collection card, sourced from the product's available variants.
- Make swatches interactive — tapping a swatch should swap the card's thumbnail to that color, the way Biba does it, so shoppers can browse colorways without leaving the grid.
- Cap visible swatches at 4-5 with a '+N' overflow indicator for products with many colorways, to keep the card from feeling cluttered.
Surface star rating and review count above the fold on the Rs. 1,199 kurta PDP — zero social proof appears near the title or price today
Jaipur Kurti — Mobile
Libas — Mobile
Observations
- The product title, price (Rs. 1,199, struck-through Rs. 3,999), and image gallery all appear above the fold on this PDP — but no star rating or review count sits anywhere near them.
- Scrolling through the full above-fold area and the entire buy-box zone (size, color, quantity, Add to Cart, wishlist, postal-code check, delivery/return text) confirms there is no rating widget anywhere on the page at all, not just below the fold.
- First-time visitors have to make a Rs. 1,199 purchase decision with zero peer validation, which is a much bigger trust gap than a store where reviews merely load slowly or sit lower on the page.
- This is flagged as a high-priority gap industry-wide — fashion buyers rely heavily on fit and quality validation from other shoppers before purchasing apparel sight-unseen.
Recommendations
- Install a review app (Judge.me, Loox, or similar) and surface the aggregate star rating + review count directly under the product title, matching the price-proximity placement competitors use.
- Backfill ratings from historic order data or a review-request email flow if the catalog currently has no collected reviews yet.
- Make the rating clickable so it jumps to a full reviews section further down the page.
Add a Buy Now button beside Add to Cart to cut checkout to 1 tap — this Rs. 1,199 PDP offers only the single Add to Cart action
Jaipur Kurti — Mobile
Global Desi — Mobile
Observations
- The buy-box on this PDP has exactly two buttons: 'ADD TO CART' (black, primary) and 'ADD TO WISHLIST' (dark grey, secondary) — no third 'Buy Now' option that skips the cart page entirely.
- Every shopper who wants to check out immediately (a common intent on a single-item Rs. 1,199 impulse-adjacent purchase) is forced through Add to Cart -> view cart -> Checkout, three taps and two page loads instead of one.
- Global Desi places a clearly outlined 'BUY NOW' button directly under the black 'ADD TO BAG' button on every PDP, giving decisive shoppers a direct line to checkout.
Recommendations
- Add a secondary 'Buy Now' button under the existing Add to Cart button that adds the item and routes straight to checkout, bypassing the cart page.
- Keep Add to Cart as the primary (filled) button and Buy Now as a secondary (outlined) button, matching the visual hierarchy Global Desi uses.
- Verify the Buy Now flow respects the selected size/color/quantity exactly as Add to Cart does before shipping it.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel stores
Present (7)
Wishlist Hero
Wishlist & Save for Later
Wishlist heart icon present and functional on collection cards, PDP, and header
Releasit COD Fee
Payments (COD)
Adds a handling fee to Cash on Delivery orders — script loads on cart/checkout pages
Bob the Bundle Builder
Upsell & Bundles
App bundle ships a free-shipping-bar module and a shadow cart-drawer module, but neither rendered during this audit — the live cart is a plain full page with no shipping progress bar, suggesting the app is installed but not actively configured on this store's templates
Copilot.live Chat Widget
Live Chat & Support
Floating chat bubble visible in the bottom-right corner across homepage, collection, PDP, and cart
Google Tag Manager + Google Analytics 4
Analytics
Multiple GTM containers and GA4 property IDs firing on page load
Google Ads Conversion Tracking
Analytics & Ads
AW- conversion ID script present
Meta Pixel + Conversions API
Analytics & Ads
fbevents.js plus a hashed server-side (CAPI) signals config present
Missing (3)
Reviews & UGC App (Judge.me / Loox / Stamped) Critical
Reviews & Social Proof
📈 First-time buyer trust +; directly closes the PDP-01 no-ratings gap
Anti-pattern flagged HIGH impact — no customer reviews on PDP is a critical trust gap in 3/5 India fashion stores benchmarked
Email/SMS Marketing Platform (Klaviyo / Omnisend) Recommended
Retention & Marketing
🔄 Abandoned-cart and post-purchase flows typically recover 5-15% of otherwise-lost revenue
No Klaviyo/Omnisend script detected in the current script stack
Loyalty / Rewards Program (Smile.io) Recommended
Customer Retention
🔄 Repeat-purchase incentive for a wardrobe-replenishment category like ethnic wear
Differentiator — 4/10 fashion stores in our benchmark run a loyalty/rewards program
App Stack Assessment
Jaipur Kurti's app stack is analytics-heavy (GTM, GA4, Google Ads, Meta Pixel/CAPI all firing) and covers wishlist and COD-fee handling, but is missing the reviews/UGC layer entirely — a gap that shows up directly in the UX audit as no star ratings anywhere on the PDP. A 'Bob the Bundle Builder' app is installed with free-shipping-bar and cart-drawer modules bundled in, but neither feature is visibly active on the templates checked, suggesting partial/inactive configuration worth a quick admin-side review before assuming those features are unavailable.
Confidential — Prepared for Jaipur Kurti by Growisto | August 2026